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Building a Club Community

PhoneTree provides your fitness club a powerful communication tool that gives you the ability to:
•	Build a sense of connection and community with members
•	Strengthen and secure a “team” of employees to ensure:
	- Happier members
	- Happier staff
	- Higher revenue

The Importance of Communication in Membership
Retention and Satisfaction
Former fitness club members generally leave a fitness facility because they failed to “connect” with the club, its staff, and/or its members. These members then go elsewhere looking to find facilities that reinforce this sense of community and belonging. By being aware of the many things that are happening within the club and being notified of important information that pertain their experience within the club members feel a greater sense of connection and importance. By keeping them informed of the happenings within the club, they have more opportunities to interact, get involved, and spend more time within the club.

"Finally, our industry has THE tool to ensure accountability while accomplishing high volume telephone contact with members. PhoneTree provides your staff with a powerful tool to increase efficiency while saving on payroll and increasing sales. I highly recommend adding it to any club owner's toolbox!" - Frank Ancharski Fitness Club Consultant Club Coach Services

The more time a member spends within a facility, the more likely they are to see the value in the additional services and products that your facility offers. Let PhoneTree help you reach out to your members to enhance their experiences at your facility!

Benefits of PhoneTree Telephone Messaging

Personal and Professional
Consistent and reliable communication with your club membership in a personal and professional manner, like having an assistant for each of your existing staff members to make the calls that they do not have the time to do. Your staff can spend more time actually generating revenue rather than “trying” to generate revenue!

Works with existing Club Management Software Programs
With PhoneTree, there's no need for extra work inputting data. Just generate the contact list out of your existing Club Management software program, save it to a file, and import it into PhoneTree's powerful calling software.

The PhoneTree InfoLine Feature – Your Greatest Club Information Resource
Imagine taking the information, for example, from your club website or brochure and making it accessible by phone... answers to commonly asked questions such as directions, hours of operation, class schedules, and the like are just a phone call away, with professional, ready-to-go InfoLine messages from your PhoneTree unit!

Takes staff away from the phones and puts them in front of the members.
As messages are being sent out at a speed of 60 calls per hour (per line), staff can spend more time maximizing their face-to-face time with club members and potential members.

Use PhoneTree to Generate Revenue

Building your club community is just as important as building your fitness business and PhoneTree can help you achieve both. PhoneTree can increase:

• Membership Sales
• Personal Training Sales
• Pro Shop Sales

"I sent out our first call job yesterday to a list of people who trialed our club over the past three months. One guy called back last night and signed up. That’s $632.82! Definitely worth the few minutes it took to record the message! "In the end we ended up directly getting four memberships from our PhoneTree® system's one call job. Plus, I'm sure we've gotten a few others since then. We had our best sales days of the month after the call, more than doubling our typical production! "I also sent a New Year’s greeting to all our current members. I received no less than two dozen “thank you” responses as a result. It was great to speak to people who had not used the club in months and were considering canceling. Our PhoneTree system brought them back to us.” - Billy Beck III General Manager Fitness 21

How Fitness Facilities use PhoneTree Systems

• Holiday Hours reminders • Group class schedule updates • Class cancellation/substitution • Welcome to the Club • Club Orientation reminders • Renovation updates

• Personal Training Session Confirmations • Fitness Consultation Reminders • Club Usage Reminders • Billing and Collections • and so many more!

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